Until 1986, there was one way to send a gift of flowers. You contacted your local florist, who arranged everything through a service called FTD. Then, a small florist became a blooming success by marketing the memorable toll-free number, 1-800-FLOWERS. Today, 1-800-FLOWERS and its website, 1800flowers.com, are the busiest floral merchants in America.
There are two elements to this success story:
1. A Unique and highly memorable means of contact - 1-800-FLOWERS.
2. A marketing investment to give the means of contact broad brand recognition.
Other well-known national success stories include 1-800-CONTACTS, 1-800-COLLECT, and 1-800-MATTRESS. But the same elements of number and marketing apply in all cases of successful toll-free numbers — and it can in yours, too.
Now even local businesses can grow significantly with your own Custom Connectivity Solution from IT Connect. We offer shared usage and memorable toll-free numbers and matching website domains for exclusive usage in your area code. To take full advantage of the built-in power of Custom Connectivity Solutions, you will need to market your number and website locally in:
- Yellow Pages advertising
- Radio and TV advertising
- Billboards and print advertising
- Any medium in which you promote your business
